Paid social

80% of adults in the UK go online daily with 66% of them accessing social media, the third biggest reason to go online. Across younger audiences, frequency of social media usage is higher still. Against this most marketers rate paid social as both more effective and difficult to execute than any other paid channel.

How we see it

With thousands of platform specific targeting variables available and the opportunity to apply first party audience data combined with impactful native ad formats, paid social is a huge opportunity.

Herein lies the challenge as the social media space has become extremely competitive. Social media platforms such as facebook, Instagram, Twitter and Snapchat protect the user environment and limit the number of advertising opportunities, whilst demand for audiences from advertisers grows ever higher.

The winners in paid social are those who can pinpoint their audience with laser accuracy, time their ads to elicit the best possible outcome and engage them seamlessly with stunning creative which fits into the environment and their specific interests.

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Using market leading data management tools, our experienced team identify key audiences, segment and enhance in order to maximise reach and leverage value

Our team

Tomorrow | TTH have a rich heritage in data driven marketing and our team have worked extensively across all social media platforms for almost as long as advertising opportunities have been available. We are recognised as one of the most innovative and effective paid social agencies, demonstrated by the scale and ROI we deliver for our clients in the space.

Our processes

Paid Social requires a deep understanding of audience segmentation and behaviour. Using market leading data management tools, our experienced team identify key audiences, segment and enhance in order to maximise reach and leverage value.

Our partnerships

As a leading agency in the social media space, Tomorrow | TTH have excellent relationships with all of the major networks including facebook, Twitter, Snapchat and Linkedin and frequently figure among the first to trial new product launches.

  • facebook
  • twitter
  • instagram
  • snapchat
  • linkedin

Our creative

Case studies

Boux Avenue

Paid Social / Programmatic / Search

Boux Avenue

Helping drive incremental revenue

Case study

Paid Social / Programmatic / Search

Our challenge was to implement our Adgnosis approach to drive incremental sales

Wowcher

Paid Social

Wowcher

Building a high value subscriber base

Case study

Paid Social

How we created a multi channel approach to grow the subscriber base

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