How we do it
The assembly of the Adgnosis tech stack is central to our media channel agnostic approach to performance marketing. This approach allows us to move budgets between channels depending upon the performance of those channels. Our DMP ensures that data and insight is fed, real time, in to our agency trading desk to inform all buying decisions.
Data management platform
Adserver / tracking
Data & Insight / Programmatic / Technology
Using data modelling to understand customer value
Paid Social / Programmatic / Search
Our challenge was to implement our Adgnosis approach to drive incremental sales