We have developed a methodology that we apply to the planning and management of all media campaigns. We call this approach Adgnosis. Working alongside our tech stack, the Adgnosis approach ensures that we are using data to inform all of our media buying decisions.

How we do it

The assembly of the Adgnosis tech stack is central to our media channel agnostic approach to performance marketing. This approach allows us to move budgets between channels depending upon the performance of those channels. Our DMP ensures that data and insight is fed, real time, in to our agency trading desk to inform all buying decisions.

Trading platform

  • AppNexus

Data management platform

  • mapp

Adserver / tracking

  • sizmek
adgnosis schematics adgnosis schematics

Case studies

188bet

Data & Insight / Programmatic / Technology

188bet

Using data to drive programmatic display

Case study

Data & Insight / Programmatic / Technology

Using data modelling to understand customer value

Boux Avenue

Paid Social / Programmatic / Search

Boux Avenue

Helping drive incremental revenue

Case study

Paid Social / Programmatic / Search

Our challenge was to implement our Adgnosis approach to drive incremental sales

Zeek

Traditional / Affiliate / Programmatic

Zeek

Turning a good idea into a great business

Case study

Traditional / Affiliate / Programmatic

The journey from launching a brand to building a business

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