How we see it
The volume of data available to marketers continues grow at a staggering rate. However, ensuring this myriad of data is congruous, homogenised and can be leveraged to identify actionable insights is a complex task, requiring a combination of marketing know-how and data science.
We ensure that data labelling starts at the very beginning of the campaign set-up process to ensure all data points to be manipulated and campaign performance constantly assessed both cross channel and channel specifically. This enables our team to provide both high value strategic insight as well as continuously identifying marginal performance gains.
Identifying actionable insights is a complex task, requiring a combination of marketing know-how and data science
Our experienced data and insight specialists have a plethora of marketing experience, able to quickly understand the challenges that our clients are facing and delve into the data sets available to establish solutions and opportunities for growth.
Consumption patterns are changing on an almost daily basis and our processes are set-up to identify long-term trends as well as short term opportunities. We apply smart metrics to cross channel marketing data, allowing our trading teams to make informed decisions based on empirical studies.
We leverage data from a variety of marketing analytics platforms and crunch data using powerful Business Intelligence tools.