Over 1.5 million unique new ROI positive subscribers generated via paid social, email and programmatic

The brief

In 2012, Wowcher appointed Tomorrow | TTH to assist with building their subscriber base through multi-channel online lead generation.

We worked with the client to create bespoke landing pages which plugged into proprietary lead generation technology, de-duplicating leads against existing customers in real-time and enabling us to monitor long-term ROI by channel and partner.

The plan

This meant that we were able to successfully create a strategy which worked around variable subscriber acquisition costs based on actual ROI data over a period of weeks, months and years.

Initially, we focused on targeting 3rd party email lists as this enabled optimum behavioural as well as demographic targeting as users would have a propensity to respond to inbox promotions. Later as the email space became saturated, we were able to expand successfully into Facebook, Instagram and Twitter with an innovative product lead approach, improving conversion rates further.

The results

Over 1.5 million unique new ROI positive subscribers generated via paid social, email and programmatic.

Recognised by the industry as 2013 Performance Marketing Award Winner.

Achieved relevancy scores of 10 on Facebook

What
we did

Traditional / Affiliate / Programmatic

Boux Avenue

Helping drive incremental revenue

See all

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