We have had the pleasure of working with ORIS for a number of years, initially helping them to create content around their sponsorship of the Williams F1 team through social media channels. The majority of our work for ORIS has been creative led and has been focused around helping them to amplify the key pillars of their brand positioning be that Aviation, Motorsport, Diving or Culture.
In early 2017, we were asked by ORIS to present some ideas for UK media campaign for the year. Our approach was to look back at what the brand had done in previous years and to get ourselves closer to how the brand interacted with key stakeholders which was both customers and retail partners.
To this end, we launched an OOH campaign around the key Christmas trading period with the proximity to retailer partners and shopping centres front of mind
The plan that we devised was split across to key channels - programmatic display and Out Of Home. The display campaign was delivered through the agency trading desk and focused on retargeting visitors as well as taking the brand out to a whole new audience that maybe hadn't discovered Oris previously.
The power of our trading desk and the media buying capability that it brings to the agency allowed us to secure exposure on highly targeted sites without needing to buy from the publishers directly. Here are just a few examples of the placements that we secured throughout the campaign.
The objective of the display campaign was to raise awareness of the brand with key target customer audiences. However, the OOH campaign, had additional objectives for the agency to consider. Oris does not retail directly to the public so its relationship with its retail partners is key. As part of journey to understand all aspects of the Oris brand, we learnt the importance of the brand supporting retailers at key trading times.