How we see it
Long gone are the days when affiliate publishers were sole traders operating out of a bedroom; now affiliate marketing has grown up and affiliates include some of the biggest websites in the UK. Managed correctly, the affiliate channel can provide a significant contribution to the marketing mix.
The challenge for advertisers ensuring an affiliate marketing program adds incremental value to existing campaigns. Often the value of sales claimed by affiliates can be distorted due to the last click attribution model, still the default for the channel which naturally favors cashback and voucher code sites over high quality content sites.
Only by understanding how an advertiser’s commercial model works is it possible to create the right structure to reward affiliates for pulling the correct levers. Tomorrow | TTH approach the affiliate marketing piece by putting in place a structured and transparent program that ensures that affiliates are rewarded for providing incremental sales. Whilst technology enables and connects the affiliate ecosystem, the sector is still built on partnerships and the key stones of trust and transparency.
We take time to understand affiliate business models as well as those of our clients to discover the best possible partnership opportunities for both to prosper
Whilst technology enables and connects the affiliate ecosystem, the sector is still built on partnerships and the key stones of trust and transparency. We have been longstanding advocates of affiliate marketing with many members of our senior team starting their careers within affiliate networks.
Affiliate marketing executed correctly requires both strategic knowledge, strong relationships and organization to ensure that opportunities for incremental growth are leveraged. We have longstanding audit processes which clearly define the actions required to develop affiliate programmes in the long term.
With so many programs competing for the same share of voice, Tomorrow | TTH pride ourselves on being able to add value through our longstanding relationships with the biggest affiliate players and networks. We are proud to work with the following partners: